Benefits of customer service are more than proven already – but what about chatbots? Instead, companies should focus on differentiating themselves from their competitors and one of the most rewarding ways of doing that is by investing in customer service. When there are 10 companies for every service and product out there, competing on price is not feasible.
Can businesses use RCS to improve their non-core activities as well? In a nutshell, Rich Communication Services makes it unbelievably easy for customers to access the core features or offerings of your business.īut what about non-core features? Activities that supplement the sales are just as important as sales. The same 4 steps can be applied to a ton of different business models. 3rd Click: Choose time, date, and number of people.2nd Click: Select the Booking/Reservation option.1st Click: Open the Rich Communication Services portal/message window.But with an RCS portal, customers can book a table in less than 2 minutes on their phone. Neither of those options is very time-effective.
However, for most restaurant-goers, that means giving a call to the restaurant or going to their website to book a table. If you’re in the restaurant business, you would want to make it as easy as possible for customers to make a reservation. And one might argue that compared to plain text, GIFs are much harder to ignore. The ideology of “better-looking products sell faster” is even more accurate in 2020. Messages in RCS solve many of those limitations including the lack of rich media.įor instance, with Rich Communication Services businesses can send high-resolution images and convey messages in rich text with their company logos and colors. SMS is arguably the most effective communication channel available to businesses but it suffers from many limitations. Google RCS was built around the idea of improved messaging (it stands for Rich Communication Service) and for many businesses, this would be the core use of this technology – to communicate more effectively with their target audience. Here are 6 of the many use cases to consider for Rich Communication Services. RCS is going to change how enterprises see business messaging – partly because it’s being pushed ahead by one of the biggest tech companies in the world and partly because a new iteration of SMS was sorely needed.
There is a growing trend of faster technology adoption as the decades go by which makes quick action on the part of businesses even more important now than it was 20 years ago.
#Rich text messaging how to
Whenever a new technology hits the market businesses rush to find potential uses for it and how to improve their bottom line by integrating that technology and while that technology might seem new at first before you know it all of your competitors have already found use cases and have implemented that technology – Internet banking is one example and Google RCS Business Messaging another. To put that into perspective, there were 8,339 US banks in 2000 and approximately 6,671 of those banks were offering Internet banking – a technology that had been introduced just 6 years prior. In the summer of 1994, Internet banking didn’t exist in the US (most US consumers hadn’t even heard of Internet banking yet) and yet only 6 years later 80% of US banks started offering Internet banking.
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